RESIDENTIAL / THE COURTYARD HOUSE
Light, framed.
A home organized around a sheltered outdoor room. Let a clear design idea connect the project’s story, facts and images.
Read the project story ↗WORDPRESS FOR ARCHITECTURE & INTERIOR STUDIOS
Show your work.
Start the right conversation.
A considered portfolio for independent studios. Tell your project stories, make the design your own and receive enquiries—all with Free.
View a finished example, or change your own temporary copy. Pro adds four starter designs, finer brand control and presentations tailored to each client.
A complete Free websiteNo paid page builder requiredYour content stays yoursPro is optional
LET THE WORK LEAD
Different projects.
A considered story for each.
Give each project room for its brief, design decisions and details. These fictional examples show three ways to tell that story.
INTERIORS / ROOMS FOR SLOW LIVING
Room for everyday life.
Storage, texture and the rhythm of a room. Show the details that explain the whole, alongside the finished spaces.
Read the project story ↗
LANDSCAPE / THE OLIVE PAVILION
A place to pause.
A light structure with a generous view. Use context and a purposeful sequence of images to make a small project memorable.
Read the project story ↗Fictional project examples with original generated imagery. They demonstrate the theme; they are not client commissions or customer testimonials.
FROM ENQUIRY TO PRESENTATION
Show the right work.
Start a better conversation.
A fictional apartment enquiry, three practical steps. Explore what Free handles and where Pro adds a useful next step.
FREE FOUNDATION · PRO FOLLOW-UPS
Understand what matters.
Free keeps the message in your private enquiry inbox. Pro can ask relevant project questions and put an owner, next action and date beside the conversation.
Your next step: read the brief, then choose what to discuss.
View the example enquiry form ↗ILLUSTRATED EXAMPLE / FICTIONAL ENQUIRY
City apartment renovationNew enquiry
“We want a calmer home with room for books, better storage and more daylight. Where would you begin?”
- Project
- Interiors · Existing apartment
- Priorities
- Daylight, storage, everyday life
Next action · ProReview the floor plan before the first call
Changing a status does not send an email. Reply using your usual email tool.
PRO PROJECT COLLECTIONS
Give the brief a point of reference.
Select projects for their relevance to this conversation. A compact selection helps explain how your studio thinks, without sending a client through your whole portfolio.
Your next step: choose the stories that answer this enquiry.
Explore the project library ↗ILLUSTRATED SELECTION / FICTIONAL PROJECTS
01 / INTERIORS
Rooms for Slow Living
Built-in storage and a quieter materials palette.
02 / RESIDENTIAL
The Courtyard House
A project story shaped around light and privacy.
PRO CLIENT PRESENTATIONS
Make the first conversation feel considered.
Create a private copy of selected work, review it, then share its expiring link on your own website. Later project edits do not change the copy you prepared.
Your next step: open a Pro editing demo and create a presentation yourself.
Try the Pro toolsIn the temporary demo, presentation links work only in your own browser session. Recipients of a real presentation can retain downloaded copies.
ILLUSTRATED PRESENTATION / FICTIONAL CONTENT
SELECTED WORK / TWO PROJECT STORIESA calmer place
A calmer place
to come home to.
Light, storage and the spaces in between.
View a public collection example ↗An illustration of the workflow, using fictional projects and generated concept imagery. These are examples, not customer work or results. No choices are saved or sent.
A FAIR PLACE TO START
Start with what you need.
Keep room to grow.
Free builds your studio website. Pro adds depth when your design or client work calls for it.
CHOOSE FREE
“I need a beautiful
studio website.”
Publish as many projects as you need, shape the design and receive private enquiries. A complete portfolio for a studio ready to put its work online.
- Project stories, images and editable facts
- Your logo, colors and fonts
- Private enquiries and native WordPress editing
ADD PRO WHEN YOU NEED IT
“I want it to feel
like our studio.”
Keep everything in Free. Start with a complete design collection, refine the details of your brand and present selected work for each client conversation.
- Four starter websites: Residence, Atelier, House and Field
- Finer typography, custom fonts and header/footer compositions
- Project collections, private presentations and enquiry follow-ups
€79/year before applicable taxes.
Announced plan: 12 months of Pro updates and product support for one website.
What the Pro plan includes ↗
Purchasing is not open yet. No payment is taken.
Compare all Free and Pro features
| Capability | Free | Pro adds |
|---|---|---|
| Complete studio website | Unlimited projects, pages and posts | Everything in Free |
| Page editing | Native WordPress blocks; no paid builder | Native compositions and additional patterns |
| Starter design | Complete guided demo; 13 patterns | 4 complete starter websites; 23 more patterns |
| Brand foundations | 4 palettes, 5 font pairs, layout controls | Named brand presets; preview, apply and restore |
| Typography | System fonts + bundled local Manrope/Vollkorn | Local custom font upload; heading-level and fluid type |
| Header and footer | Three header and three footer layouts | Native-block compositions with page/sector conditions |
| Project selection | Visual thumbnails, search and keyboard reordering | Named reusable project collections |
| Project facts | Native facts block, editable fields | Case-study chapters and field-driven compositions |
| Galleries | Keyboard/swipe gallery and comparison | Filmstrip, drawing zoom and mixed-media patterns |
| Project discovery | Categories and dynamic project queries | Combined location, sector, year and material filters |
| Related work | Previous/next and curated project blocks | Visual related projects with category fallback |
| Social images | One downloadable SVG/PNG layout | More layouts and batch SVG ZIP export |
| Publishing kit | Ordinary project pages and downloads | Printable project sheets, credit lists and selected press images |
| Public project collections | Ordinary public pages and project links | Branded collections with live facts and print layout |
| Client presentations | WordPress publishing controls | Private copies of selected projects; expiring links and protected media |
| Contact form | Native enquiry block and shortcode | Same form with configurable project qualification |
| Questions | Name, email, message and consent | Conditional typed questions; optional three-step review |
| Enquiry management | Private records and communication status | Stages, owner, next action, dates and activity history |
| Data export | Complete basic CSV and privacy export/erase | Filtered detailed CSV and saved personal views |
| Follow-up | Free communication statuses | Reusable actions and a due-date calendar |
| Calendar export | Portable CSV | Download a private monthly .ics snapshot |
| Reporting | Ordinary record counts | Recorded reply-time and stage-transition metrics |
| Reminders | Explicit notification test/resend | Optional daily internal digest with status logs |
| Connections | No service required | Opt-in signed HTTPS webhook with bounded retries |
| Client handoff | Ordinary WordPress users | Focused client role, own-content permissions and help guide |
| Check before publishing | Checks fictional copy, images, navigation and contact setup | Includes Pro configuration findings |
| Ownership | Local content/assets; no account or watermark required | Separate addon; no required remote account |
| Data on deactivation | Core-owned projects and ordinary content remain | Collections remain readable; records preserved |
| Updates | Free ZIP downloads now | Optional dashboard updates with a private access key; manual ZIP remains |
| Support | Setup guide and troubleshooting documentation | 12 months of product support for one website under the announced plan |
| Price | Free | €79/year before applicable taxes. Plan details; purchasing is not open yet. |
Pro requires Core 1.3.0 or later. Installed Pro features work without an update key. Hosted demos disable email and external connections.
TRY IT BEFORE YOU INSTALL
One small change.
See it for yourself.
Open a private practice website. Change a sample project’s title, save it and view the result. No account or email address needed.
Free: your portfolio, design and enquiries.
Pro: starter collections, finer brand control and client presentations.
30-minute session · Edits deleted when it ends
No outgoing email. Use fictional details only.
TWO WEBSITES TO EXPLORE
See the difference.
Explore finished websites, or try the editing tools in a private practice site.
A few practical answers.
Is Free enough for a real studio website?
Yes. The theme and Free Core plugin provide a complete portfolio, design controls and private enquiries. There is no project cap, required account or required credit. Pro is optional.
Do I need to know how to code?
Everyday pages and projects use the WordPress block editor. Start here guides your studio details, first project, test enquiry and website preview. Hosting and a WordPress administrator login are needed for your own installation.
What does the Pro plan include?
The announced price is €79/year before applicable taxes, with 12 months of Pro updates and product support for one website. Support covers FORMA installation, configuration and reproducible product bugs. Purchasing is not open yet. Read the plan and support scope.
What happens if Pro update access expires?
Installed Pro features keep working. The plan covers access to updates and product support; it does not switch off your editing tools when access expires. The installed version still needs to remain compatible with future WordPress and PHP changes.
What happens if I stop using Pro?
Core-owned projects, enquiries and ordinary WordPress content remain. Public collections stay readable with Core. Pro-only controls and private presentation access need the Pro plugin. An update connection is optional; it does not unlock the editing features.
Can I try it without changing my own site?
Yes. The editing demo is a separate 30-minute practice website. Edits are deleted when it ends, no email is sent, and no marketing signup is required. Presentation links work only in that browser session. Custom font uploads and external connections are unavailable in the hosted trial.
Is FORMA listed on WordPress.org?
Free is available as direct downloads. A WordPress.org directory listing and review approval have not been announced.